The Basics of Opening a Boutique on ASOS


Opening a boutique on ASOS Marketplace is a great way for clothes, shoe and accessory retailers to reach a huge global market. This is a fabulous selling platform for start-out brands, quirky vintage and niche shop owners and for individual sellers. It is a great way to create an individual branded area on a huge website, increase exposure and make some serious money. We’ve provided the basics below, but be sure to call the ASOS contact number for support if you need assistance with store setup.

Setup is not at all complicated and ASOS customer service provides personal account assistance. The provided account manager is devoted to guiding sellers through the set up process and supporting vendors as they establish and develop the boutique. Compared to overhead and set up costs of a high street shop, ASOS Marketplace is very accessible. The set up cost is a flat rate of £20 and ASOS Marketplace charge 20% commission on every sale that is made on the site. There’s no long term commitment or contract, and invoices are paid each month by the boutique owner.

Existing sellers with a high street or internet presence can now benefit from access to a massive worldwide platform. Sellers get their very own storefront and a boutique blog which the seller fully controls and can tailor and edit to match the stores distinctive boutique. To get started, vendors need to set up a ASOS Marketplace account which is quick and easy and takes only a few short minutes. Once this is done, merchants can apply to open a boutique. The folks at ASOS look over the application and if it meets the criteria the seller is ready to get started.

ASOS Marketplace is keen to maintain good quality control. ASOS does require all boutiques to keep up a certain standard. That’s good news for shoppers and all aspiring quality fashion retailers. ASOS marketplace also requires that each store well is stocked up. Vendors should consistently have at least 20 items in stock if theirs is a Vintage Boutique. For Indie and Multi Brand stores the stock needs to be above 10-15 at all and any point. ASOS contact is recommended for those who have questions about store requirements.

A picture tells more than a thousand words and let’s face it fabulous clothes, shoes and accessories won’t sell themselves. No one is clicking on a grainy, old fuzzy photo. Sellers need to put some real thought and effort into photographing and styling the products to catch customer’s attention and close the sale. There’s a handy photography guide on the ASOS marketplace site which will help ensure that all your photos and images are up to scratch. Although ASOS give loads of support promoting the stores, sellers need to be prepared to beat their own drum and use socially media to build interest, a customer base and drive traffic to their storefront.

The most successful stores carve out a niche, create a recognisable brand, and are really passionate about what they are selling. Most important of all, never forget the customer is king or queen and personalised consistent customer service will make or break any store. Call the ASOS customer service number to explore the option of starting your very own online clothing store.